Ad campaign featuring Heidi Mount actually photographed by Karl Lagerfeld himself.
The verdict: Has Karl Lagerfeld ever heard of a season we mortals call summer? There is just so much monochrome in his collections right now. As for the photography, it's not bad, although the second picture is like Nicole Kidman in 'The Others'. As for 'Miss Credit Crunch' Mount, she does a good impression of Claudia Schiffer. So much so we couldn't tell it was her.